Every cookie key, click tracker, and storage duration presented in an open ledger.
Crown Town Gutter Cleaning and Power Washing lists every local key, advertising tag, and analytical token deployed on this domain. We present our measurement rules as a clause ledger so you can inspect what is written to your browser.
1. Effective Date & Governance Cadence
This Cookie Clause Ledger became effective on October 17, 2026. It regulates how cookies, local web storage tokens, and URL parameters operate when you browse crowntowncleaning.us or submit an exterior maintenance inquiry for your Charlotte property. Any modifications to tracking tags or third-party ad scripts are reflected in this ledger upon deployment.
2. Operational Categories of Storage
We organize data storage into three distinct operational classifications:
- Strictly Necessary Storage: Local storage keys that record your privacy preferences and maintain temporary chat session continuity. Without these, our site cannot remember whether you declined ad cookies or allow you to resume a live conversation with Sergey at our dispatch desk.
- Analytical Storage: Aggregated measurement tools that count page views, assess bounce rates across our gutter cleaning service pages, and help us identify slow-loading assets. These operate only when allowed.
- Advertising Measurement & Attribution: Tokens and URL click identifiers generated when visitors click on our sponsored ads across Google Ads, Microsoft Advertising, or Meta Ads. These measure whether clicks turn into quote inquiries without storing credit card or banking details.
3. Master Storage & Cookie Key Ledger
The table below itemizes every key, cookie, and parameter evaluated on crowntowncleaning.us, identifying its origin, function, and retention lifespan.
| Key Identifier & Origin | Plain-Language Operational Meaning | Legal Basis & Retention |
|---|---|---|
| site_consent_v2 First-party localStorage | Stores your explicit choice from the cookie consent banner (either "allow" or "deny"). Prevents our bottom dock from repeatedly prompting you on each page load. | Legitimate Interest / Statutory Compliance 6 months |
| chat_token First-party localStorage |
Maintains your active session token for the on-site support desk widget (jitidde.php) so you can view technician replies when navigating between our house washing and gutter pages.
|
Contractual Necessity / Pre-contract 12 months |
| _ga, _ga_* Google Analytics cookie | Measures aggregated visitor interactions, calculating session duration, bounce rates, and traffic sources across Charlotte neighborhoods. | Consent (analytics_storage) 13 months |
| _gcl_au, _gcl_aw Google Ads conversion cookie | Stores conversion modeling parameters and attributes inquiry form completions to specific Google Ads campaigns for gutter clearing and house washing. | Consent (ad_storage, ad_user_data) 90 days |
| _uetsid, _uetvid Microsoft Advertising (Bing) UET | Records Microsoft Advertising user engagement, measuring conversion efficiency and estimating ad cost-per-lead across Bing network traffic. | Consent (ad_storage, ad_personalization) 390 days |
| _fbp Meta Ads (Facebook/Instagram) | Attributes residential pressure washing inquiries to sponsored ad campaigns served across Meta social platforms. | Consent (ad_storage, ad_user_data) 90 days |
4. Inbound Click Attribution Parameters
When property owners click an ad for Crown Town Gutter Cleaning and Power Washing, third-party platforms append unique tracking tokens to the landing URL. Our system recognizes these tokens:
- gclid: The Google Click Identifier, generated by google ads to verify whether an ad click resulted in a quote submission.
- msclkid: The Microsoft Click Identifier, appended by microsoft advertising across Bing search results.
- fbclid: The Meta Click Identifier, added to inbound links from Facebook and Instagram campaigns.
These identifiers connect inbound traffic to advertising spend. We do not claim any platform endorsement or verification status.
5. Consent Mode v2 Four-Signal Mechanics
We strictly enforce Google consent mode v2 across the entire website. Prior to your interaction with our banner, four discrete signal flags are set to denied:
ad_storage: denied
ad_user_data: denied
ad_personalization: denied
analytics_storage: denied
These signals instruct advertising tags and measurement pixels not to store tracking cookies or transmit user demographic data. They are set to granted only when you click "Accept All", and return to denied immediately if you decline or withdraw consent.
6. Giving, Changing, and Revoking Consent
You control your consent choices at every stage:
- Initial Selection: Use the bottom consent banner displayed on your first visit. Choose "Accept All" to authorize analytics and ad tracking, or "Decline Non-Essential" to restrict storage to strictly necessary keys.
- Modifying Preferences Anytime: Click the "Cookie Settings" button permanently situated in our site footer. This reopens the selection interface immediately.
- Browser-Level Clearing: Clear cookies and site data in your browser settings (Chrome, Safari, Firefox, Edge) to purge
site_consent_v2and reset your session.
7. Technical Impact of Declining Non-Essential Storage
If you decline non-essential cookies, your browsing experience on crowntowncleaning.us remains completely unrestricted:
- You can view all service pages, review our verified price bands ($129–$400 gutters, $150–$800 facade, $120–$200 driveways), and read Sergey's process documentation.
- You can submit our inquiry form (
fega4e7.php) without impediment; estimate requests are routed directly to our dispatch desk. - You can interact with our field chat desk; only the essential session token (
chat_token) will persist. - What stops: Google Analytics session tracking, Microsoft UET conversion tags, and Meta ad attribution scripts are completely blocked.
8. Third-Party Platform Policies & Direct Links
For complete details on how advertising networks process measurement data independently, consult their official privacy resources:
- Microsoft Advertising: Review the comprehensive Microsoft Privacy Statement at privacy.microsoft.com.
- Google Ads & Analytics: Review Google's advertising privacy guidelines at policies.google.com.
- Meta Platforms: Review the Meta Privacy Policy at facebook.com/privacy/policy.
9. Inquiries Regarding Specific Storage Keys
If you have technical questions regarding specific storage parameters, or wish to verify how our consent signals interface with your browser, contact our operational desk:
Operator: CROWN TOWN GUTTER CLEANING AND POWER WASHING
Physical Address: 11807 EVERSFIELD LN, CHARLOTTE, NC 28269, CHARLOTTE, NC, United States
Direct Telephone: (980) 689-1825
Inquiry Email: [email protected]